If you’re a trend follower and you adore footwear, you’ve probably heard about designer Jimmy Choo’s newest shoes coming to H&M stores. The line was debuted in November in a limited selection of 200 retailers around the US. Understanding the desire for these shoes, H&M informed future fans that the cheap designer shoes would be available first come first serve and in small quantities. Wrist bands were to be given out to the initial 160 people in line.

Thanks to this exclusivity, the chosen H&M locations had people waiting out front in their doorsteps for these discount designer shoes. Some of them waited in the cold for more than 16 hours! It sounds just like when the rarest new video game machine is introduced or when the hottest Tory Burch shoes came out.

Jimmy Choo is a Malaysian fashion stylist based Europe. He became famous when he collaborated with a British Vogue editor in the 90s and started the Jimmy Choo hand-made designer shoe line.