As a blogger, you can create all the inspired content you can, but your link popularity will determine how well you rank in the SERPs. If there is a sure fire method to improve traffic to your website, it has to be link building. It is surely the most difficult work you’ll do as an internet marketer however it will more likely be the best use of your time.

You need to understand how to get backlinks if you’re going to be good at promoting a blog. Links pointing to your site not only provide a link for humans to your page, they inform search engines that other sites believe your blog is relevant to the terms they use in their links.

So when you build links, you must be sure of the anchor text used to link back to your page. As most marketers know, the search engines rank you based on keywords. If you are going to get backlinks, make sure they are keyword anchored links. Your keywords will improve relevance and indicate the popularity of your blog.